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Wallet loyalty

How Apple Wallet Loyalty Cards Work (Small Business Guide)

Customers can add your loyalty card to Apple Wallet without downloading an app - and once it is there, your business lives on the screen they check dozens of times a day. Here is exactly how Apple Wallet loyalty cards work, from enrollment to reward redemption.

2026-08-21 5 min read

How customers add your card to Apple Wallet

The business displays a QR code. The customer scans it with the iPhone camera, taps Add to Apple Wallet, and the loyalty card appears alongside their payment cards. No App Store download, no account form, no password to forget.

How stamps are added

Each wallet loyalty card has its own QR code. At checkout, staff scan the customer's card QR code with a phone or handheld scanner to add the stamp. The card updates on the customer's iPhone instantly, with a notification.

How updates and notifications work

Apple Wallet passes can be updated remotely: stamps, balances, and reward status sync automatically, and the pass can trigger lock-screen notifications when a customer earns a stamp or qualifies for a reward - free re-marketing to every cardholder.

What it costs to run

Wallet-based loyalty platforms like StampCard start free (up to 100 customers) and run around $29/month for unlimited customers, analytics, and custom branding - far below the cost of printed cards plus SMS marketing.

Getting started

Create your program, customize the card design, print or display the enrollment QR code, and train staff on the one-line script. Most businesses launch in under an hour.

Create your first digital loyalty card

Replace paper punch cards with Apple Wallet and Google Wallet loyalty cards.

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